REDESIGNED CRL WEBSITE SHOWS GROWTH AND INCREASED READERSHIP!

Website Statistics

  • Total sessions – 8840 (Up 16.8% YoY)
  • Total unique users – 6306 (Up 43% YoY)
  • Total page views – 16725
  •  86% of visitors are from the US and 14% from 125 countries ( #2 Saudi Arabia, #3 Philippines, #4 Canada, #5 France)
  • 70% Desktop traffic, 26% Mobile traffic, 4% tablet traffic
  • 70 % of visitors were new to the site, Year over Year
  • 30 day active users – 63% of users have returned to the website at least once a month
  • Most popular page – The Backbone Issue 2 “Average Cranium/ Brain Size of Homo neanderthalensis vs. Homo sapiens” by Carter Clinton with 1370 unique page views and average read time of 4:54 min ·
  • Before redesign – average loading time w 12 sec vs 8 sec after redesign
  • Bounce rate – decreased to 72.24% (the percentage of visitors to a particular website who navigate away from the site after viewing only one page, meaning our front page is more engaging!)
  • Acquisition – 67% from Google sn earch, 23% directly to the site, 8% referred from another site, and 2% from email and social links ****

(Thanks to Nicholas Guthrie for providing these statistics and redesigning and maintaining the CRL website in Summer 2017.)

Cobb Lab